/ Research Lab · Owner Panel · Building now

We're building the dataset that doesn't exist.

Nobody knows how often sauna owners actually use their saunas. Which brands gather dust. Which regrets linger. Which warranties get honored. Manufacturers won't tell you. Review aggregators don't ask. So we're asking — help us survey 1,000 real owners, and we'll publish everything, anonymized, free, forever.

/ Survey progress · live

Help us reach 1,000 responses 0 / 1,000

We start publishing real findings at 250 responses. Brand-level insights at 500. The full dataset goes public at 1,000. (Panel launching now — the counter is honestly at zero.)

What we're asking

Five questions. Three minutes.

01

How often do you actually use your sauna?

The question every buyer wants answered, but no brand publishes.
02

Would you buy the same sauna again?

Real buyer regret — the stat that separates great saunas from regrets.
03

What do you wish you'd known before buying?

Open text — anonymized and aggregated.
04

Which brand and model do you own?

Lets us rank brands by real owner satisfaction, not marketing.
05

What does it cost you per month in electricity?

Real cost-of-ownership data, not manufacturer claims.

Your data stays anonymous. Always.

✓ No email requiredto take the survey when it launches.
✓ Aggregated onlyOnly aggregate data is ever published (minimum 10 responses per cell).
✓ No brand accessNo brand ever sees individual responses or can buy their way in.
/ Join the panelThe survey is launching now. Get in touch and we'll send you the panel link the moment it opens.
/ What this becomesAt 1,000 responses this page becomes the largest independent sauna ownership dataset ever published: usage frequency by brand, regret rankings, real energy costs, reliability and retention.
/ Our standardsWe publish statistics we have verified and nothing else. Read the methodology and the editorial policy.